719MW DRIVER – Q&A WITH TOM WISHON
Is the 719MW the first adjustable weight driver Wishon Golf has designed?
No, while my status as a senior citizen is making it difficult to remember every model I have designed in my career, I do remember that the 739CCG in 2012 and the 939AHT in 2015 both were designed with a single weight port in the rear center back of the heads that accepted different screw in weights. However, the heaviest weight was 16g and being only in the rear center back, it could only have a small effect on increasing launch angle, and only for players with a later to very late release.
Can you explain a bit about the lengthy design process for this model and the obstacles that came alongside it?
The total adjustable weight being 30g – this is more than most OEM adjustable weight drivers. Can you elaborate on the decision behind this?
I have a lot of history well before starting the Wishon Golf brand with designing heads with weight positioned around the head in an effort to elicit a change in shot shape. If you are interested in the history of golf club technology, a must read is the original 1968 book, The Search for the Perfect Swing, by Alastair Cochran and John Stobbs. Cochran and Stobbs’ book stands as the original milestone in uncovering the beginning of understanding the science of golf club performance.
I still have my original copy that I bought in 1969 when I was a fledgling club repairman, working as a PGA assistant pro at the Mill Valley GC in the San Francisco Bay area. On page 209 of that book is an illustration of a driver head with the authors’ supposition that a movement of weight to the heel side of the head would move the center of gravity toward the heel enough that a shot hit on center would activate the “gear effect” to induce more of a hook, or reduction in a fade.
Fast forward to when I was running Dynacraft and doing all their clubhead designs. In 1988 when I was scanning through my copy of The Search for the Perfect Swing and came across that same heel weighting illustration, I decided I wanted to make such a head to test the theory. To my knowledge no companies had ever created or sold such a head. In 1988 investment cast driver heads were still in their infancy, only cast from stainless steel, and unable to be made any larger than 150-160cc. in short it would be impossible with then current production technology to make a substantially heel weighted driver.
So I turned to Elmore Just, founder of Louisville Golf Company. I already had a business relationship with Elmore. His company made the persimmon and laminated maple wood heads we sold at Dynacraft. And yes, even though stainless woods debuted in the early 80s, wooden woods still sold through that decade. With Elmore, we made a laminated maple driver with a substantial brass weight in the heel that we eventually called The Cure. That was the head that taught me Cochran and Stobbs idea to create a heel weighted driver head to enhance a draw/reduce a fade, was viable. However, the head also taught me that this only provided a visible shot shape change for players with higher clubhead speeds as well as for players who could consistently achieve impact in the center of the face.
Problem was, when we brought this driver head to market, it was when the market was clamoring for metal woods and wooden drivers were on their deathbed. Fast forward to 1995 when I was VP of Golfsmith International, in charge of all product design and development for the company and its various equipment brands. Titanium drivers were in their infancy with the largest titanium driver head being 230cc in volume! Stainless driver heads were limited by the much higher density of steel over titanium. In short it was still impossible to think about creating a heel weighted driver head from either steel or titanium.
So I turned to high grade aluminum, and in 1995 Golfsmith debuted a cast 7075 aluminum driver called The AccuCore 50 that had a large brass weight embedded in the heel side of the head. As happens in marketing, we fudged the mass of the heel weight! While marketing said it was a 50g brass heel weight, in reality it was 41g! In addition, the position of the weight was not in the extreme heel side of the head so its effect to move the CG was limited. But with this larger mass in a head that was larger due to being made from aluminum, we proved that with enough weight you could alter shot shape for average golfers.
From there came the 715CLC for my company in 2007 which eventually begat the 719MW in 2023.
In other words, sometimes it takes a few years for an idea to evolve to a point that it reaches a pinnacle!!
The 719MW also features a custom adjustable hosel sleeve, which is a first for Wishon. What was the thinking behind this?
What are the main differences between the 719MW and other modern adjustable weight drivers?
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